Church Communications 101
In this course, you will learn the basics of digital communications for churches, including website management, email creation, basic email automation, and an introduction to managing social media. Additionally, you will learn how to interpret digital analytics to help evaluate your work and advance the spread of the Gospel online.
This e-course is ideally suited for church planters and communications volunteers who are new to digital communications in church settings.
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Introduction to Digital Communications
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Websites
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Mailchimp
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Lesson 6: Introduction to Mailchimp
Overview of MailChimp features, audience management, and upcoming tutorials.
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Lesson 7: Building An Email
Creating a standard email in Mailchimp with audience, templates, and timing.
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Lesson 8: Building Email Automations
Introduction to automations for welcome emails and follow-up campaigns.
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Lesson 9: Email Analytics
Analyzing email performance and using analytics to improve strategy.
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Social Media
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Lesson 10: Introduction to Social Media & Later.com
Introduction to Later.com and its features for managing social media.
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Lesson 11: Reading Analytics in Later.com
Analyzing growth and engagement on social media for a church.
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Lesson 12: Introduction to Link In Bio
Introduction to Linkinbio Sites for churches on social media scheduler.
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Multi-Channel Analytics & Review