1000% Audience Growth in 30 Days (Movement Church Network)
Movement Church Network
Movement Church Network is an all Online, simple-church Community based in Nashville, Tennessee with additional hubs in Houston, Texas and Washington D.C.
Video Endorsement
[youtube=://www.youtube.com/watch?v=hYHz-C3b6ls&w=854&h=480]
The Results
Went from 26 regular Website Users to 257 & climbing (1000% increase in Traffic)
An Accessible Church Content Blog that Promotes Recurring engagement
a Weekly Email that Emphasizes watching Their Message on Sunday
Don’t believe Us? Here’s the data Straight from Google Analytics
What Made all of the difference?
Branding with a Fine Tooth Comb
Pastor Burgs’ is a man of vision and apostleship. He has a vision for his church and we were so excited to sit, listen and ponder how we could meaningfully contribute to the work God was already doing in his life. “Branding with a Fine Tooth Comb” is our method involving questions and in-depth discussions about everything we can about his church and how he talks about it in his personal life and if that lines up with how it is presented on the site. We took the time to become lock step with his voice and vision so we could provide simplicity and clarity for how to make Movement Church Network’s Digital Platform everything it could possibly be, a word for word analysis of their church. Clarity in branding helped foster the incredible 988% increase in engagement. To be clear, we did not rebrand Movement Church Network, we listened and suggested different approaches based on what we heard and the results continue to boggle us all!
Simplifying Navigation & Access to Content
Movement Church Network presented a goal of simplicity and directness in its website navigation and functionality. That’s why we decided to use words like Watch, Connect, and Support. On their page instead of the typical, Messages, Get Involved and Give. In discussions we found that these words presented a greater sense of invitation and partnership as opposed to obligation and compulsion. To simplify access to content, we created a blog and created a public archive of Pastor Dre’s extensive library of pre-existing content onto that blog so that it could become a centralized resource that is accessible and searchable to anyone interested in the work God is doing through their ministry.
Creating a Weekly Touchpoint
How can we begin to engage new people when systems are not in place to engage and attract your current audience? We developed a weekly email that sends out minutes before Dre’s weekly message so that his congregation can have a direct portal to engaging with their church online. The weekly email features three buttons that direct to their weekly sermon watch party, their connect page and their support page and is followed up by all of the content posted from the previous week directly below. We’ve seen engagement on this channel triple and website retention increase from 5% to 20%
Why We Love This Client Story
Dre & Shawn Burgs are two of the most innovative pastors we’ve ever encountered. When we discussed what we could bring to the table for them, their innovative spirit invited us into the story of their church with open arms and open hearts. We have been able to walk through their entire brand and have discussions about how each word plays into engaging their audience for the glory of God, for the sake of the Gospel.
Dre & Shawn together embody what it means to bring the Gospel into the 21st Century. Their innovative thinking considers a future where the majority of Church happens online. Instead of shying away from the prospect of change they are confronting it, exploring solutions for how to make the digital as personal as possible and embracing a pioneer’s spirit that is full of adventure and innovation.
It is such an honor to come along side them and to have their endorsement of our partnership. To see the fruit of it bearing witness that Churches can build and cultivate their audiences online for the sake of the Gospel.
The way they work and think inspires us. Their approach to ministry and to every part of their lives is connected and intertwined purposefully with the mission of Jesus Christ. It has been an incredible joy and witness to us as we continue to service to pastors across the nation. We love working with them and being inspired to keep up with their spirit to innovate and bring the Church to the table in the digital age.