How to Set Your Ministry Up For Long Term Success Online (Grace Alive Church)
Grace Alive Church Orlando
Helping People Discover, Deepen and Display their Relationship with Christ in Orlando Florida
Grace Alive Church Orlando
Helping People Discover, Deepen and Display their Relationship with Christ in Orlando Florida
“Our Good Grain Creative subscription is worth every penny!”
The Results
63.64% increase in Engaged Website User Traffic (Non-Bounced Sessions)
more Consistent User Engagement (+160% increase in Returning Users)
A daily social media presence that emphasizes Grace Alive’s Ongoing impact.
Don’t Believe Us? Here’s the Raw Data
Screen Shot 2020-11-05 at 1.15.34 PM.png
What Made all of the Difference?
A Complete Website Overhaul optimized for curiosity and engagement.
Grace Alive had a really well-designed website that lacked the functionality that could guarantee success long term. If they wanted to have anything properly changed, they would have to call the designer who built the site and he or she would have to build out the system for them so that they could have a content management procedure that could receive content, without regard to long term functionality. We changed their hosting platform so that Grace Alive Church could focus on its content strategy more than their website design and design functionality. This overhaul empowers Grace Alive while subscribed to their Good Grain Account and empowers them regardless of their subscription as we have given them a simpler content management system or website hosting platform for their staff to interact with so that they can best reach their congregation online. In the First Week, the new website saw twice as much traffic as the old website in its last week, and in the first month, the website attracted +63.64% more engaged user traffic.
The website launched on the 11th of October and you can see its immediate impact by following the Blue Line in the screenshot above to see its immediate impact.
Bottom Line, more people experienced and interacted with the Gospel through Grace Alive Church because they had a better, redesigned website. That’s a big win for the Gospel and Grace Alive!
A Weekly Email That keeps their congregation in the loop
The First 30 days are when we do all of the building. We evaluate everything for long term success. We determined with all of the content they are gearing up to send out we developed an email for them that pulls their content from their blog automatically and distributes it to their mailing list every week during service. This allowed us to generate traffic spikes on Sundays showing people new content that they can engage with from Grace Alive Church driving them back to the website increasing traffic for the month routinely every week.
Creating a Content Rhythm
Grace Alive Church brought us in during their Go Bold Campaign. Their goal with The Go Bold campaign is to grow as a congregation through generosity. To drive this point home we developed thirty posts that we developed and implemented in tandem with Grace Alive Orlando. By developing this content and posting to Social Media at strategic times, we have driven more traffic back to their website, and created rhythms for their congregation to count on and look forward to regarding what Grace Alive is doing and when they might share something new and exciting going on in the life or because of the life of their ministry in Orlando.
Why I Love This Client Story
Grace Alive Orlando represents a new iteration of Church that focuses on impact through community inclusion rooted in Gospel Teaching and Gospel Culture. As we've worked with Pastors Cameron and Bradley, we continue to be blown away that we get the opportunity to come alongside his uncompromising vision for the church in Orlando. The Leadership Team including, Worship Director David Ward, College Director Mariana Johnson, Erin Baker, and Crystal West run a tight ship rooted in a dynamic Gospel vision that is bearing incredible fruit.
What I also love about our time with Grace Alive Orlando is that on the surface, they didn't need a new website. There was nothing glaringly wrong. Yet, there were opportunities to expand upon given the data we were receiving and they endorsed and supported our bold vision for their revamped digital presence and a redesigned website. Their trust in us enabled us to bring our best and that has delivered some incredible dividends for their Gospel impact in Orlando within the first sixty days.
To come alongside the Bold Vision that Grace Alive Orlando has cast as a community in the midst of one of the most exciting opportunities for the Gospel being situated in Orlando, it is an honor to come alongside them and we do not take that privilege lightly.
If you are in Orlando Florida or looking for an authentic, bold community that is impacting the world for the sake of the Gospel, go check out Grace Alive Orlando today!
-Asher Segelken
